American Marketing Association

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Title DOI
https://doi.org/10.1080/08853134.2001.10754271 Sales Force Activities and Marketing Strategies in Industrial Firms: Relationships and Implications
https://doi.org/10.2514/6.2003-4953 An Analysis of the Radiative Heating Environment for Aerocapture at Titan
https://doi.org/10.1509/jim.11.0159 Customer Clusters as Sources of Innovation-Based Competitive Advantage
https://doi.org/10.1002/mar.4220120508 Quantifying perceived differences in type styles: An exploratory study
https://doi.org/10.1080/08853134.1997.10754098 Information Asymmetry Between Salesperson and Supervisor: Postulates from Agency and Social Exchange Theories
https://doi.org/10.1097/01.paf.0000164001.50097.4c Vitreous Humor Biochemical Constituents
https://doi.org/10.1111/j.1467-7660.1996.tb00591.x Positive Aspects of Community and the Dangers of Fragmentation
https://doi.org/10.1002/cb.18 Spanish consumers' perceptions of US apparel speciality retailers' products and services
https://doi.org/10.1177/002224297503900205 Follow-up Methods, Questionnaire Length, and Market Differences in Mail Surveys
https://doi.org/10.1080/08853134.1998.10754120 Selling and Sales Management in Action : The Constructs of Sales Coaching: Supervisory Feedback, Role Modeling and Trust
https://doi.org/10.2501/jar-52-3-286-287 Measuring Facebook’s Impact on Marketing
https://doi.org/10.1080/02650487.2019.1620090 Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes
https://doi.org/10.5713/ajas.14.0329 Zearalenone Altered the Serum Hormones, Morphologic and Apoptotic Measurements of Genital Organs in Post-weaning Gilts
https://doi.org/10.1080/13527266.2019.1574868 Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective
https://doi.org/10.1177/106169340000900205 The Impact of Sport Sponsorship Activities, Corporate Image, and Prior use on Consumer Purchase Intention
https://doi.org/10.1080/08853134.1994.10753972 Salesperson Failure: Definition, Determinants, and Outcomes
https://doi.org/10.1001/jama.2017.11833 Correcting the Medical Literature: “To Err Is Human, to Correct Divine”
https://doi.org/10.1108/qmr-05-2015-0043 Evaluating the impact of corporate logos towards corporate reputation
https://doi.org/10.1057/s10713-020-00055-y Insurance for economic losses caused by pandemics
https://doi.org/10.1097/dcr.0000000000001376 Diagnosis and Treatment of Rectal Gastrointestinal Stromal Tumors
https://doi.org/10.1177/106169340801700103 A Multidimensional Conceptualization of Brand Community: An Empirical Investigation
https://doi.org/10.1177/1524500419866206 Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth
https://doi.org/10.1080/08853134.1997.10754106 Switching Costs in Key Account Relationships
https://doi.org/10.1080/08853134.2001.10754270 The Effects of a Stated Organizational Policy on Inconsistent Disciplinary Action Based on Salesperson Gender and Weight
https://doi.org/10.1016/j.fm.2019.03.002 An organoleptic survey of meads made with lactic acid-producing yeasts
https://doi.org/10.1002/int.22507 A novel fuzzy‐based structured framework for sustainable operation and environmental friendly production in coal‐fired power industry
https://doi.org/10.3917/entre.103.0067 “L'effectuation, une approche pragmatique et pragmatiste de l'entrepreneuriat”
https://doi.org/10.1108/qmr-01-2018-0003 Conceptualizing corporate identity in a dynamic environment
https://doi.org/10.1007/s11250-014-0559-8 Fat and whey supplementation influence milk composition, backfat loss, and reproductive performance in lactating sows
https://doi.org/10.1177/0972150917693335 Marketization and Foucault
https://doi.org/10.1097/dcr.0000000000001797 Modification of Parks Classification of Cryptoglandular Anal Fistula
https://doi.org/10.1177/1524500419889141 The Future of Social Marketing: Let’s Get It in Orbit by 2025!
https://doi.org/10.1017/s0022112080000328 The effects of shear and vorticity on deformation of a drop
https://doi.org/10.1037/pspi0000388 Pooling finances and relationship satisfaction.
https://doi.org/10.1098/rstb.2022.0061 Ageing in a collective: the impact of ageing individuals on social network structure
https://doi.org/10.1016/j.soscij.2011.06.005 Somebody versus nobody: An exploration of the role of celebrity status in an election
https://doi.org/10.1080/08853134.1984.10754363 A Comparison of the Impact of Organizational Climate on the Job Satisfaction of Manufacturers' Agents and Company Salespeople: An Exploratory Study
https://doi.org/10.1108/qmr-03-2020-0038 Heritage destination love
https://doi.org/10.2514/6.2022-0551 MEDLI2: MISP Measured Aftbody Aerothermal Environments
https://doi.org/10.1097/phm.0000000000001352 Ultrasound Imaging and Rehabilitation of Muscle Disorders
https://doi.org/10.2501/jar-2017-052 How Brands Can Make Smarter Decisions in Mobile Marketing
https://doi.org/10.1097/ta.0000000000003823 Neutrophil heterogeneity and emergence of a distinct population of CD11b/CD18-activated low-density neutrophils after trauma
https://doi.org/10.1002/eahr.500182 Editors’ Statement on the Responsible Use of Generative AI Technologies in Scholarly Journal Publishing
https://doi.org/10.1002/ppap.202200244 Plasma‐based conversions with in situ product removal
https://doi.org/10.2514/6.2022-0550 Inverse Estimation of Mars 2020 Entry Aeroheating Environments Using MEDLI2 Flight Data
https://doi.org/10.26668/businessreview/2023.v8i9.3539 The Influence of Marketing Strategy and Marketing Mix on Marketing Performance of Ready to Drink Beverages Through Brand Image
https://doi.org/10.1080/10528008.2024.2430266 EXPLORE, IDENTIFY, AND ALIGN: UTILIZING GENERATIVE AI AS A CAREER COACH
https://doi.org/10.1108/k-07-2024-1997 Managerial insights on sustainable practices in today's business: mapping economic, social, cultural, and environmental dimensions and their organizational outcomes
https://doi.org/10.1097/dcr.0000000000002913 Diagnosis and Management of Ischemic Colitis
https://doi.org/10.1038/s44185-025-00102-9 Unlocking the African bioeconomy and strengthening biodiversity conservation through genomics and bioinformatics
https://doi.org/10.1080/02650487.2025.2550817 Personalization payoff: understanding receptivity to tailored/personalized digital advertising
https://doi.org/10.1002/nml.4130050204 Improving direct mail fundraising through segmentation research
https://doi.org/10.1080/23311975.2024.2329042 Retail mix and retail image amongst women: the mediating role of employee attitude
https://doi.org/10.1080/10496491.2025.2546350 Building Social Media Brand Engagement: The Role of Content Quality, Source Credibility, and Customer-Based Brand Equity
https://doi.org/10.1080/02650487.2025.2573534 The power of storytelling in co-created advertising: a narrative transportation theory perspective
https://doi.org/10.3917/ems.benoi.2020.01.0156 Genre et marketing
https://doi.org/10.1108/emjb-04-2025-0159 Immersive technologies in retailing: a CiteSpace bibliometric analysis
https://doi.org/10.1177/23328584251382555 Policy Boundaries in School Districts: When and How School Mathematics Enters the Policy Conversation
https://doi.org/10.5194/aab-68-691-2025 The evaluation of somatic cell count, microbiological quality and basic composition of sheep milk
https://doi.org/10.1177/002224379703400104 Advantages of Time-Based New Product Development in a Fast-Cycle Industry
https://doi.org/10.1177/002224297003400108 The Growing Responsibilities of Marketing
https://doi.org/10.1177/002224298304700205 Diagnosing the Experience Curve
https://doi.org/10.1111/j.1937-5956.1998.tb00455.x EXPLORING LINKAGES BETWEEN MANUFACTURING STRATEGY, BUSINESS STRATEGY, AND ORGANIZATIONAL STRATEGY
https://doi.org/10.1097/00006454-199601000-00011 Safety and immunogenicity of one vs. two injections of Oka/Merck varicella vaccine in healthy children
https://doi.org/10.1177/002214650504600405 A 3-D Model of Health Decline: Disease, Disability, and Depression among Black and White Older Adults
https://doi.org/10.1002/dir.4000080304 CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing
https://doi.org/10.1108/08876049510079871 Managing consumer expectations of low‐margin, high‐volume services
https://doi.org/10.1080/08853134.1990.10753819 Sales Management As An Entrepreneurial Activity
https://doi.org/10.1177/002224377801500308 A Loyalty Group Segmentation Model for Brand Purchasing Simulation
https://doi.org/10.1177/002224379703400110 An Anatomy of a Decision-Support System for Developing and Launching Line Extensions
https://doi.org/10.2307/1250291 The Growing Responsibilities of Marketing
https://doi.org/10.1080/10413209308411304 The performance profile in practice
https://doi.org/10.1080/14783360410001681890 The Effect of Verbalized Emotions on Loyalty in Written Complaints
https://doi.org/10.1177/106169340801700302 Relationship Marketing in Australian Professional Sport: An Extension of the Shani Framework
https://doi.org/10.1108/eum0000000002520 Using Metaphor to Create More Effective Sales Messages
https://doi.org/10.1080/08853134.1989.10754520 Type A Behavior, Experience, and Salesperson Performance
https://doi.org/10.1177/002224297503900316 A Survey Technique to Measure Demand under Various Pricing Strategies
https://doi.org/10.1177/002224377200900419 Dogmatism and Innovation: A Replication
https://doi.org/10.1097/bot.0b013e31819f27aa Indications for Antibiotic Cement Nails
https://doi.org/10.1177/074391568300200103 Day-after Recall of Listerine Corrective Commercials
https://doi.org/10.1177/002224376500200106 Measuring the Utility Added by Branding and Grading
https://doi.org/10.69554/ffom1594 Marketing return on investment: Seeking clarity for concept and measurement
The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?
https://doi.org/10.1177/1038411107082274 Co‐operative conflict management: An approach to strengthen relationships between foreign managers and Chinese employees
https://doi.org/10.1186/1472-6831-6-15 Behavioral factors to include in guidelines for lifelong oral healthiness: an observational study in Japanese adults
https://doi.org/10.1177/002224296402800302 A New Method for Testing Pricing Decisions
https://doi.org/10.3390/su12135352 Creating a Mind Genomics Wiki for Non-Meat Analogs
https://doi.org/10.1016/j.jacr.2014.05.014 MRI of the Knee and Shoulder Performed Before Radiography
https://doi.org/10.1002/jsfa.6350 A cross‐cultural segmentation of western Balkan consumers: focus on preferences toward traditional fresh cow cheese
https://doi.org/10.1037/pag0000478 Effect of mortality salience on charitable donations: Evidence from a national sample.
https://doi.org/10.1080/08853134.1995.10754012 Selling and Sales Management in Action : The Training of Sales Managers: An Exploratory Study of Sales Management Training Practices
https://doi.org/10.1300/j026v19n03_02 Understanding the Role Consumer Involvement Plays in the Effectiveness of Hospital Advertising
https://doi.org/10.1080/08853134.1981.10754199 Cognitive Biases In Sales Management Evaluations
https://doi.org/10.4315/0362-028x.jfp-18-601 Occurrence of Escherichia coli O157:H7 in Pest Flies Captured in Leafy Greens Plots Grown Near a Beef Cattle Feedlot
https://doi.org/10.1097/phm.0000000000001391 Sarcopenia Is Not “Love”
https://doi.org/10.1108/jpbm-03-2020-2824 The bidirectional complementarity between market orientation and launch proficiency affecting new product performance
https://doi.org/10.1177/106169340901800107 Who Knows Bobby Mo? Using Intercollegiate Athletics to Build a University Brand
https://doi.org/10.1097/dcr.0000000000001748 Perianal Crohn’s Disease
https://doi.org/10.5935/0100-4042.20160046 INHIBITORY ACTION OF PAPAYA SEED EXTRACTS ON THE CORROSION OF CARBON STEEL IN 1 MOL L−1HCl SOLUTION
Formulating the Least Cost Feeding Strategy of a Custom Feeding Programme: A Linear Programming Approach